A member of my group once asked me an excellent question.
“I’m not an expert so how do I get people to like me? I mean, I can’t talk about recruiting thousands or making a ton of dough so what should I do to create attraction?”
I thought it to be a very good question. I’m going to absolutely ruin the “magic” of this instant attraction trick that you can use today, tomorrow, and everyday forever.
Even though I’m going to spill the beans, no one will ever realize what you’re “really” doing, but everyone will almost “magically” consider you an authority no matter how green you truly may be.
Pay close attention, use this, but tell no one. Here’s the deal . . .
There are several ways to position yourself as an authority, and there is none more slick than this.
Use current events. Be a conveyor of news worthy information, and if you do it the way I’m about to tell you then people will love you and not know why.
Step #1. Set up a “Google Alert” for every home business company you know and or can find. Do the same for generic terms like “network marketing” and “home business”.
What will happen once you set this up is every day Google will send you what’s new related to the topic you tell it to.
Scan this information for particularly news worthy information. Choose your top 5 topics each day, then finally make a decision and choose the one you like best.
That will be the topic of your content.
Step #2: Do some historical research on the topic.
If a network marketing company is going out of business or is changing in a certain way then search for trends and correlations from the past.
An example that I’ve used recently is a company called iLearningGlobal dropped it’s network marketing compensation structure.
The historical significance is that this company was a personal development company. These companies historically grow in prominence fast, but inevitably they all end up going under (at least so far).
Step #3: Form your own opinion and share it.
From our example above, what you do is simply say something like . . .
“This happened. It’s no surprise based on the historical record, that’s why you’ve always got to do your homework before you join a company. Further, if you really want to create long term stability in your business you should create as much leverage around yourself as humanly possible.”
See how easy that was?
So here’s what happens when you do this and share this information in this format.
First off, people love news and gossip, so they’ll read it out of curiosity.
Then when you add the historical perspective piece, they’ll say, “Wow the author sure is smart. I didn’t even know that.”
Next, they’ll be intrigued to read more because you’ve now proven your value, and when you share your advice based on the current event and historical perspective they’ll naturally perceive it to be from an expert source.
Finally, for this, you’ll gain credibility and influence.
You do this with enough repetition, and it will be as if you were always the expert to them.
Here’s the formula one last time:
Current Event + Historical Perspective + Your Opinion = Influence.
That’s how to almost “magically” win friends and influence people. So remember, this is our little secret, use this, but as any good magician knows, never tell your secrets.
For more information: http://bit.ly/144vwh2
Brian and Glenda
PS….. Here is another link: http://bit.ly/11Ix4Rn